Greetings Planners,
Here are a few pitfalls to avoid when writing an effective 18-hour Strategic business plan.
· Leaving out values and vision: These can be powerful tools to inspire and motivate everyone involved with your company.
· Misreading your customers: Do the research necessary to understand what your customers want or need.
· Underestimating your competition: To stay ahead of the pack, you have to keep abreast of what your competitors are doing.
· Ignoring your own strengths: Effective business plans leverage the key strengths of the company and its staff.
· Overlooking your weaknesses: Failing to recognize and seek assistance for areas in your business that can derail your success.
· Failing to organize around the plan: To be useful, a business plan must act as a blueprint for how to manage and operate your company and be referenced often!
Source: Business Plan Kit for Dummies
Important Note: Please bring your business plan on July 24th so I can review and provide guidance if needed. Keep up the great work; you will see rewards!
18-hour Planners - Marketing Tools
Greetings Planners,
Great class this past Thursday! I am excited by your enthusiasm and encouragement of one another. Here are some often overlooked basic marketing tools that I hope you find beneficial when developing your marketing plan. The list goes on; feel free to add your favorites. Don’t underestimate the value of free tools such as social networking.
I also want to remind each of you to please register for the “Be Your Own Boss (BYOB)” free networking event on Monday, July 20th at http://www.byob2.eventbrite.com/. Come prepared to take that professional photo to accompany your Bio and/or to network. Enjoy your week and I look forward to seeing you soon.
Please note: Class will be held at Anne Arundel Economic Development Corporation, 2660 Riva Road, Suite 200, Annapolis, MD 21401-7305 on the 23rd. make sure that your partners know. Thanks. Thursday's class will be very helpful to getting the plan completed.
1. Traditional Business Cards
2. Written Brochures
3. Using Commercial Mailing Lists
4. Credit Card Sales
5. Banners and Signs
6. Saying Thank You
7. Design Your Own Calendar
8. Sponsor a Contest
9. Sponsor an Event
10. Donate Products or Services to Charity Auctions
11. Write Articles, A Column or Produce Newsletters
12. Send Your Newsletters to the Media
13. Join Your Chamber of Commerce, Service Organizations and Trade Associations
14. Sit on the Boards of Organizations and Associations
15. Take Them Out for Lunch
16. Volunteer
17. Teach a Class
18. Trade Shows
19. Get Testimonials
20. Community Involvement
21. Multicultural Marketing
22. 800 and 900 Phone Numbers
23. Bulletin Board Marketing
24. Coupons
25. Door Hangers
26. Send a Media Release
27. Host Your Own Radio Show
28. Be a Guest on TV and Radio Talk Shows
29. Write Letters to the Editor
30. Joint Venturing / Partnerships
Source: 101 Ways to Promote Yourself, Raleigh Pinskey
Link to upcoming events:
http://www.eventbrite.com/rss/user_list_events/105035135
Great class this past Thursday! I am excited by your enthusiasm and encouragement of one another. Here are some often overlooked basic marketing tools that I hope you find beneficial when developing your marketing plan. The list goes on; feel free to add your favorites. Don’t underestimate the value of free tools such as social networking.
I also want to remind each of you to please register for the “Be Your Own Boss (BYOB)” free networking event on Monday, July 20th at http://www.byob2.eventbrite.com/. Come prepared to take that professional photo to accompany your Bio and/or to network. Enjoy your week and I look forward to seeing you soon.
Please note: Class will be held at Anne Arundel Economic Development Corporation, 2660 Riva Road, Suite 200, Annapolis, MD 21401-7305 on the 23rd. make sure that your partners know. Thanks. Thursday's class will be very helpful to getting the plan completed.
1. Traditional Business Cards
2. Written Brochures
3. Using Commercial Mailing Lists
4. Credit Card Sales
5. Banners and Signs
6. Saying Thank You
7. Design Your Own Calendar
8. Sponsor a Contest
9. Sponsor an Event
10. Donate Products or Services to Charity Auctions
11. Write Articles, A Column or Produce Newsletters
12. Send Your Newsletters to the Media
13. Join Your Chamber of Commerce, Service Organizations and Trade Associations
14. Sit on the Boards of Organizations and Associations
15. Take Them Out for Lunch
16. Volunteer
17. Teach a Class
18. Trade Shows
19. Get Testimonials
20. Community Involvement
21. Multicultural Marketing
22. 800 and 900 Phone Numbers
23. Bulletin Board Marketing
24. Coupons
25. Door Hangers
26. Send a Media Release
27. Host Your Own Radio Show
28. Be a Guest on TV and Radio Talk Shows
29. Write Letters to the Editor
30. Joint Venturing / Partnerships
Source: 101 Ways to Promote Yourself, Raleigh Pinskey
Link to upcoming events:
http://www.eventbrite.com/rss/user_list_events/105035135
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